steppingintorivers.com

I’ll see you at Sound Control, in line to buy your own Yamaha MM6. You probably didn’t even know you needed one. Now you know. (But where the heck is Sound Control?)

This guy has definite talent, as a player and a salesman. And it’s impressive to watch him compel you to spend money. As though buying this machine will make you play as well as him. I suppose it’s no different than Hans and Franz selling ab-flex machines. The squeaky muscled man doesn’t need anything but a floor mat.

I’m sure this sells units. While I find it tacky and awful, it’s worth considering what makes a person want to put down dollars. If you can embody your target’s dreams, and then demonstrate how spending money will transfer those skills and realize the dream, bang you’ve got a sale, and another keyboard in the closet, garage, yard sale, garbage.

It’s too damn hot to be sincere.